Site Runbook

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0 / 22 essentials done

Before you launch

  • HTTPS on
  • http redirects to https
  • Pick www or non-www and redirect the other
  • No http:// images, scripts or styles on https pages
  • Favicon
  • Title and description on every page
  • Share image (og:image) and Open Graph tags (preview)
  • Viewport tag for phones
  • Works on mobile (try it on your phone)
  • Real 404 page
  • Remove noindex
  • robots.txt
  • sitemap.xml
  • Analytics installed
  • Privacy page
  • Contact page or email
  • Terms page
  • Test every form end to end (contact, sign-up, checkout)

SEO and polish

  • Canonical link on every page
  • Page language set (<html lang>)
  • One main heading (<h1>) on every page
  • Alt text on images
  • X card tag (twitter:card)
  • Home screen icon (apple-touch-icon)
  • Structured data (JSON-LD), check it with the Rich Results Test
  • Compression on (gzip or Brotli)
  • Run PageSpeed Insights (speed, accessibility, SEO)
  • No broken links (W3C Link Checker)

Security and email

  • HSTS header (Strict-Transport-Security)
  • security.txt with a contact for security reports
  • CAA record naming your certificate issuer
  • SPF record (v=spf1 -all if the domain sends no email)
  • DMARC record (learn DMARC)
  • An email address on your own domain

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Launch and submit

After launch